Built for salons,
by salon people.

Foiled was born from a simple frustration: why is it so hard to get great quality, colourful foil at a fair price? After years in the hairdressing industry, we decided to fix that.

We're not a faceless distributor. We're salon people who understand the daily grind — the back-to-back colours, the Saturday rush, the need for products that just work. Every roll and every pop-up box we sell has been tested in real salons by real stylists.

Inspired by brands like Matsui and Framar, we wanted to bring that same energy to the UK market — bold, fun, and unapologetically colourful, but always backed by professional-grade quality. No gimmicks, no flimsy foil, no ridiculous markups.

We sell direct to salon owners because that's who we built this for. Better foil, better prices, better service. Simple.